A behind-the-scenes look at everything going on during London Fashion Week.
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London Fashion Week - Fashion week - Netflix
A fashion week is a fashion industry event, lasting approximately one week, wherein fashion designers, brands or “houses” display their latest collections in runway fashion shows to buyers and the media. These events influence trends for the current and upcoming seasons. The most prominent fashion weeks are held in the fashion capitals of the world, with the “Big Four” receiving the majority of press coverage being New York, London, Milan, and Paris. While the fashion scene turns more multipolar in the 21st century, other centers like Beirut, Berlin, Dubai, Los Angeles, Madrid, Monaco, Rome, São Paulo, Shanghai, Copenhagen, Sibiu and Tokyo host important fashion weeks.
London Fashion Week - Timing of the events - Netflix
Fashion week happens twice a year in the major fashion capitals of the world: New York, London, Milan, and Paris (in that order). Traditionally, fashion weeks were held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. In February and March, designers showcased their autumn and winter collections. In September and October, designers showcased their spring and summer collections. This timing was largely created to follow the (then slower) “retail cycle.” In other words, it allowed time for retailers to purchase and incorporate the designers into their retail marketing. However, as customer expectations have increased, the retail cycle has increased. As a result, in 2016, designers started moving to “in-season shows.” In other words, shows have begun to feature garments that are available for sale immediately, online or in stores. The other move has been to “see now, buy now” shows, often featuring clickable video, where looks are available online immediately following, or even during the show. “See now, buy now” experiences have included shows from Tom Ford, Nicole Miller, and TOMMY. The advent of “see now, buy now” shopping has also come about in response to so-called “fast fashion” retailers, who copy designs from the runway and bring them to retail faster than traditional design houses. In spite of the call to rethink the runways, so far the French Federation of Fashion (Fédération française de la couture) has opposed the change.
London Fashion Week - References - Netflix